For anyone searching for the main term, or its synonyms, to find your proposal. How should we manage our keywords? Now that you know how Google is going to start reviewing the words that define your content, it is essential to learn the best use of keywords : · You must introduce the main one in the first and in the last paragraph . Throughout the content it is better to use the LSI in the subheadings (essential for organizing information). · Try to use two or three words or a short phrase. · Choose well the ones you are going to use, because the higher the number of LSI, the more chances of success. Distribute these types of words throughout the paragraphs of the text without falling into repetition. Why shouldn't you fall for the keyword stuffing mistake ?
This technique, consisting of filling content with keywords until it was saturated, caused Google to create several algorithms to detect it. In fact, between 2009 and 2012 thousands of empty blogs were caught generating traffic thanks to the use of this trick. You have to take into account that: · The Google algorithm detects the positioning of keywords . In case of being strange, it will not take long to sanction you in the SERPs. · Google reviews the Clinics Email List snippets (fragments) of your content. If you find keyword stuffing, it will lower your CTR and you will lose traffic. · Reading a text in which the same combination of words is repeated over and over again is as boring as it is exasperating. In addition, it causes an immediate drop in the conversion level and does not invite the user to subscribe to your newsletter .
What do you prefer, a person who reads content or another who wants to continue knowing what you can offer them in the future? To avoid this problem, there is nothing better than carrying out a previous study of the possible keywords that may fit better with your content . Always try to bet on a text that is easy to read and in which each section provides valuable information. Do not hesitate when analyzing the terms most used by your competition and forget about overly complicated words. Naturalness, content that provides something different and writing in the same language as the one used by your potential client are aspects that you must take into account. Do not neglect the meta description , the tags and the snippets , since these are the aspects that Google analyzes in the SERPs.